For us, ‘Beyond Beauty’ is not just an event; it is a Movement to Celebrate & Enhance Pakistani Beauty


The Beauty Industry in Pakistan is growing with more brands / technologies being introduced. Hence, making it difficult for consumers to choose the right product suitable for their need & lifestyle. Consumers want avenues to explore products/technologies & discover beauty options. They want unique products and experiences. Its not about who they want to be, its about who they are and how they can embrace it. They want to get inspired by latest trends, gain information and guidance on products that are relevant to their ethnicity and personal lifestyle.


With so much potential in the beauty industry and hardly any focused platform available in Pakistan, there is an opportunity to introduce a platform completely focusing on beauty (hair, make-up, skincare, wellness). Our aim is to create awareness, educate consumers and provide customized options with a mission to not just benefit one brand but the entire beauty and personal care industry as a whole in the long run.

We celebrate all of You, and your respective Crafts. We will do this by focusing on the brands themselves; their relative journeys, sampling their quality products and learning from their incomparable experiences

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